Pharrell is “Happy”. What about the Market?

Music is an art form, which reflects different types of emotions through its melody and lyrics, which have their mission to express and recreate the emotional state of the author. Therefore the public listens to music, which reflects its emotional state.
Lately there has been a song, which has made the world dance and move like never before. Pharrell Williams’ “Happy” holds atop hot 100, reaching huge success in a very short period of time since its launch in November.

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In an interview Pharrell says, the moment the song was released, it was not his belonging anymore. “Happy” now belonged to the world, having numerous clips with people from all around the world dancing, singing to the song and flying high in the air of happiness and carelessness. This indicates for a sky-high social mood worldwide, filled with joy and love. And if you have read our “Socionomics perspective on music” article, you probably know that music trends follow market trends, which follow social mood trends. Here are some sample lyrics to show the state of social mood, expressed in “Happy”:

“Sunshine she’s here, you can take a brake”

“I’m a hot air ballon that could go to space”

“With the air, like I don’t care baby by the way”

“Because I’m happy”

“Can’t nothing bring me down”

“My level’s too high”

When social mood is high, the top is near. Because social mood drives market prices, we find it extremely important to follow its current state and identify possible turning points. Below is a quick overview of our long-term outlook on US stocks. This current state of extremely optimistic social mood combined with the Elliott Wave Principle makes a strong confirmation of a turning point in US stocks, a coming bear market. Extreme social mood shows a limited growth potential in stock prices. When everyone has already joined the trend, there is no-one left to support it. There is no power in it anymore, so it reverses.

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Is this “Pharrell – “Happy” Mania” an early socionomic sign for troubles ahead? Time will tell.

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