
We last wrote about Roku in the spring, on May 24th, 2021. The stock was hovering around $330 a share. Fundamentally speaking, we thought that even this was too high a price. A quick look on the company’s weekly chart, however, convinced us that “Roku ‘s bubble can keep inflating”.
Not indefinitely, though. The anticipated rally was supposed to fit in the position of (5) within a five-wave impulse pattern. Wave (5) was expected to exceed the top of wave (3), making targets in the $500 a share area plausible. Take a look below.

On the other hand, the Elliott Wave theory states that a three-wave correction follows every impulse. Furthermore, corrections usually erase all the gains achieved during the fifth wave. So, instead of taking the new high as a sign that the uptrend has resumed, we cautioned that “a ~40% drop to the support area of wave (4) near $300 would make sense.” Four months later now, the updated chart below shows how things went.

Wave (5) did exceed the top of wave (3), but it couldn’t even reach the $500 mark. Instead, the bears returned as soon as the impulse pattern was over. It took wave (5) two months to develop and then two more for wave (a) to cancel almost all of it out.
If this count is correct, waves (b) up and (c) down have yet to form before the entire wave cycle is complete. A drop to less than $300 is still on the cards. Trouble is that with Roku ‘s persistent extreme overvaluation, how far below $300 can wave (c) drag the stock is anyone’s guess.
Similar Elliott Wave setups occur in the Forex, crypto and commodity markets, as well. Our Elliott Wave Video Course can teach you how to uncover them yourself!